This summer, Le Coq Sportif will celebrate the Tour de France by launching three new lifestyle and performance apparel ranges. In a release confirming the new product launches, A.S.O, organiser of Le Tour, noted that all items are ‘inspired by the DNA of Le Coq Sportif and the archives of the Tour de France.’
The first product pack was released on 14th July, France’s national day, and is decked out in the blue, white and red colours that are dear to all French sports brands.
The products in this first pack put the spotlight on the colours of the French flag, styled in horizontal blue, white and red lines around the torso. This three-coloured pattern chimes with the roots of French brand Le Coq Sportif as well as those of the Tour de France, which winds its way through the country each year.
The Blue, White and Red (BWR) collection features:
- A high-performance jersey for bike rides, combining a material mix of polyester and Lycra that ensures elasticity, aerodynamics and high technicity.
- Two t-shirts, in navy and white, made from a cotton blend for wearing every day.
There is a ‘Tour de France Since 1903 – Le Coq Sportif’ woven label inside each of these garments. The BWR pack is available in Le Coq Sportif stores, on-line on lecoqsportif.com, from the Tour de France web store, as well as in the event’s partner stores.